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Butterfly Marketing Manuscript
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This book is written by Mike Filsiame who is rumored to make $185 K a month with his series of virally marketed web sites. He is one of the newer Internet marketing gurus but he is well respected even though he only introduced his concepts in 2005. He is now a big name because his successful viral efforts have become the stuff of legend.

The unique marketing methods of mike filsiame are known as Butterfly marketing and thus the title of the book, which is geared towards marketers who are already making some income as marketers but want to see it their profits exponentially multiply. So if you are a beginner at affiliate or network marketing you might find this book a bit difficult to grasp in full.

In essence Butterfly Marketing is just another buzzword for viral marketing. It comes from the idea of the butterfly effect, which is an old Buddhist theory that says making very small changes results in really big changes. So if you do one small thing to change your life then these changes will reflect elsewhere. The famous example that earned this spiritual principle its name is that the butterfly that flaps its wings on one side of the earth ends up causing a Volcano to erupt somewhere else. There was also a famous movie called The Butterfly Effect starring Ashton Kuschter about this phenomenon and brought it more into the public attention.

This not really a book that promotes one way of doing things. Instead, a survey style analysis of the several small things that you can do with your business to make a big difference. The idea is that if you put these small things into action you will see big changes in the amount of money that your site makes.

In nutshell you could say that the intention of the book is to teach you how to set up a managed membership site with an affiliate system built right in so that every website that you market automatically becomes viral. This is why this is not a book for beginners. You need to have at least some rudimentary knowledge of viral marketing to understand its contents. Advanced students will learn all about such things as Aweber and namesqueeze. You could say that the author takes the principles taught in Product launch Formula one-step further for advanced affiliate marketers.

One of the great things about Fisliame's book The Butterfly Marketing Packaging and also his marketing package of the same name that sells for almost fifteen hundred bucks is that it is so practical. There is not a lot of fluff but you will discover while reading it that you may feel like you cannot reach your full potential without buying the full product.

Mainly The Butterfly Marketing Manuscript gives you tips teaches you his exclusive formula for successfully launching a product. He also gives you lots of information about how to find coordinate joint venture partners and persuade them to help you create a buzz about it. Creating anticipation for a product by having your Internet marketing guru buddies write a review of it is one way to recruit affiliates early on in the game. It is also considered to be good "word of mouse."

One of the key concepts of Butterfly Marketing is the idea that your absolute goal as a marketer must turn every single person who enters your site, whether they are paying or a free member, into an instant affiliate. This book thoroughly breaks down and describes all of the techniques that he uses to encourage affiliates including a primer on how to set up an affiliate system that won't offend your subscribers or visitors. He also provides a great deal of insight onto how to make the selling process go more smoothly for your affiliates and how to create a simple, effective and dynamic system that will make people who have never considered being an affiliate before want to sell for you. His theory is that the easier you make it for them the better it will go and the more recruits you will have out there marketing your product for you.

Yet another aspect of network marketing and e-commerce that is thoroughly described in this ebook is the concept of One Time Offers (mostly referred to by people in the business as OTO's) This is all about creating a sense of urgency so people will sign up for your site. Creating a lack of options is what motivates those people who say "Oh I will come back later" to enroll in your site immediately. Not telling them the price or other essential information about your product is another tact. This means that visitor to your site has to enroll in your one time offer or short e-course just to find out more about what your product is about.

Most marketers practice some form of OTO but what Mike does is give away a free resource of some kind. This makes sure that he builds an automatic opt in list. Nobody can enter the site without first entering the membership area and sign in.

A one-time offer is exactly what it sounds like. It is an offer that is displayed in a pop up and only once. It is an advertisement written persuasively and offers a niche for such an eBook related to what you are selling or a premium membership. This technique can help convert surfers into full-blown members. One of the great things about this author is that he does not promise the moon and the stars. HE says that this method can increase conversions from 6% to 9%, which sounds achievable and reasonable while at the same time producing significantly more profits. By the way a page that converts at 2% is considered to be a success in the network marketing world and it is especially successful if you have thousands of visitors to your site. For instance mike filsaime sells his complete Butterfly package for close to $1500.

Another great thing about this offer is that mike filsaime keeps you grounded in the real world and provides you links to examples of his own Butterfly Marketing membership sites that use OTO. This really helps to clarify how this concept can work for you. However in a very pure example of viral marketing in action he makes you sign up for the site before you can view it.

The viral marketing plan that he does recommend that works involves setting up joint ventures with other partners. You don't tell people the price of the book right away. This strategy combined with a sound knowledge of google adsense and google seo helps create a successful product launch.

This book also tells you how to implement certain strategies that might make your life easier. There is lots of instruction about how to set up an automated help desk so you don't have to deal with a constant barrage of emails and can work on expanding your business and suggestions for what programs to acquire in order to achieve this. Of course all of this software is included in his Butterfly Package that is sold separately from this eBook. If anything studying the Butterfly Marketing Manuscript can help you understand how to create desire in a client as it is written so well. However if you write a similar book be sure not to include the many spelling mistakes that are in this internet guru's book.

At the end of the book this thoughtful Butterfly manuscript marketing guru also gives us a number of case studies from people who have put his theories into practice. So you get a double whammy - information examples from his own sites and examples for people who are just like you. One of the examples is a baby blogging bonanza, which is an example of how you can make big money online!

One thing to realize in itself that as valuable as the content is in this book is that it is a promotional tool that was written to sell the full Butterfly package that retails for $1497 and contains more written materials, video and software. It seems that the point of giving you just a few of the techniques in this book might hopefully generate the money that you need to buy the whole package.

Like most Clickbank products you can also make money asking other people to sell the Autopilot Profits program. You also are likely to get bonus books about Virual Marketing if you buy this ebook. At last check the author was offering an MP3 video called Dissection of a Million Dollar Launch and a Mind Map PDF. The video is a crash course about the formula for successful affiliate marketing with the author's coach "Mike" The PDF shows in a simple drawing that outlines the strategies that you have to go through in order to prelaunch launch a successful information product such as attending blog traffic school and using google adsense for advertising your content.