The Definitive Guide to Google Adwords is a very well written and thorough eBook by affiliate marketing guru Perry Marshal. The point of this survey style book is to teach you how to dramatically reduce your cost per click while at the same time increasing your sales conversion rate. The book is also quite hefty at 167 pages, which is about double the size of most ebooks offered on this subject of Pay Per Click type programs that are sold on the Internet.

If you are not familiar with internet marketing or Google Adwords then this difinitive guide is a must- have. It takes you through everything you need to know about the process of making money using Google, which is of course the most famous pay-per-click program. It shows you how it is completely possible to spend pocket change, write a couple of ads and then sell to millions. It is the perfect starter guide for newbies and a great reference for more advanced marketers who may need inspiration or a refresher course in Google Adwords protocols every now and then.

The definitive guide to google adwords is written with an attitude of non-exclusivity and that is probably how it became such a best-seller. Anyone can make that $300 a day if they apply the principles in the book and you don't have to be rich to begin with to be prosperous while working the program.

Perry Marshall makes it perfectly clear that anybody can write make money this way. The entire business is a level feeling, as having a huge advertising budget does not guarantee you that number one ranking in the search engines. You don't need big buck to make big bucks. You can make big bucks if you are strategic, informed and talented.

Like many books of this kind, Marshall's is filled with promises such as the one to double the traffic to your website within half an hour or les or to get seventy more visitors for less money than you're paying right now. However although these results are certainly possible Marshall does not guarantee that all of this can be done by simply using Adwords. The author also stresses that you also need to learn other methods of promotion such as direct sales letter writing in order to make your online business receive a torrent of visitors.

Perry Marshall, an experienced direct marketer, stresses the direct response aspect of this business. The main gist of this how to google book is that if you can find your target market then you will only attract paying customers. The biggest mistake you can make using the Google Adwords program is to attract lots of non-buying traffic. The last thing you need on your site is window surfers as all they do is use up bandwidth.

One of this book's greatest strengths is the author's admission that the google.com system is tricky and difficult to make work to your advantage. You might feel that finally you have found someone who understands all of your finicky little frustrations with the Google Adwords program.

Perry Marshall explains that when it comes right down to it, mastering google adwords is all about the CTR (click through rate.) You can choose the perfect keywords and generate traffic but a high CTR can still mean low conversion rates even though Google administration loves your ad. He goes onto explain in detail how and why Google Adwords work the way they do - a section not to missed and that is critical to developing profitable ad campaign.

In the Definitive Guide to Google Adwords, Perry Marshall describes how direct response marketing copy must be written so that you can garner paying clients. First you need to locate your target market and then do some market research to find out how to motivate them to take action. Once you are armed with this information your next step is to write great headlines and direct response classified ads.

One of the aspects of this book that makes it different than the other manuals about Google Adwords on the market is a section about the psychology of investing your money. If there is one thing this seminal book is famous for it is its intensive guidance about how to set goals when it comes to calculating your ROI (return on investment) when using pay per click programs and also how to budget for your pay per click expenses. By learning this mindset, which teaches you the discipline to the things like pull out of a campaign before you lose too much money, you avoid wasting money on generating traffic that just won't convert to sales.

Yet another thing that is addressed in this book that is not always addressed in other books about Google Adwords is how to deal with the google slap. As in control as you might feel of your pay per click campaign the bottom line is that you are not in control. Google always has the veto power on any ad. The author discourages you from having a mindset like a stockbroker when you get into this business. Google won't let you stick with a bad ad. If your campaign has a click through rate of less than .05% then it is wiped off the rankings. So in essence the author teaches you not only how to please yourself but also make sure that Google is pleased too. The author calls this a counter-intuitive strategy that is based on common sense.

All of the basics are thoroughly discussed, described and exemplified in The Definitive Guide to Google Adwords. This includes the very detailed subject of generating the right keywords to conduct a successful pay per click campaign. The main gist of this section of the definitive guide to google adwords is that just having a couple of keywords is not enough. The author maintains that you might need ten thousand keywords or more to maximize your Internet marketing campaign's profits. The solution to finding this is a technique that Perry Marshal calls the "peel and stick" method. Just knowing this type of thing can save you a bundle so that you don't have to buy programs like adword equalizer or wordtracker.

With regards to keywords the author takes the beginner beyond the basics and discusses how to employ broad, phrase, exact matching and negative keywords in order to reach the customers that your competitors may not be. The section on how to use negative keywords to eliminate ads appearing for searches that are not related to your content is particularly good. This can have a big impact on your site's success rate. Knowing these techniques can also help prevent your Google Ad from pointing your customers to the wrong page on your site.

Yet another topic that is thoroughly covered in this notable Adwords manual is how to test your Google Adwords campaign. Knowing how to test campaigns can save you oodles of money. This can help save you from the all too common syndrome where people plunk down a ton of money only to find out that nobody was interested in buying what they had to sell in the first place. This should never be a case of "who knew?" when there are techniques for analyzing the market beforehand that can be learned.

In one chapter of Perry Marshall's Definitive Guide to Google Adwords you will be taken inside the mind of a direct response marketer and witness the building of a real-life Google Adwords campaign using keyword tips and tools. This gives you a taste of the real life experience of working the program before you start and for newbies this takes a lot of the guesswork out of how the Google Adwords system works.

The book also excels when it comes to providing lots of concrete examples along with the usual google adword tips. There are screenshots as well as plenty of charts and formulas provided including instructions on how to calculate returns, create profitability forecasts and figure out your daily budget for spending on keywords.

The conclusion of the Perry Marshall review is that this book certainly is one of the most comprehensive guides to Google Adwords available. It covers it all including click thru rate, pay per lead advertising and overture adwords. It is like having your own adwords mentor at your fingertips. In fact this book has become so popular that it almost qualifies as a Perry Marshall Religion. It certainly is one of the big bibles of PPC advertising.

The Definitive Guide to Google Adwords is also a unique hybrid of how to and reference information about this unusual way for anybody to make money online so you get a couple of takes on the business instead of the usual single perspective.

The combination of being both a theoretical and practical book at the same is quite rare as mostly affiliate marketing gurus like to parcel out their information into several volumes that stress just one aspect of the marketing business so that they can make more money with the book.